Comment by CaptainNegative

That is the cash purchaser paying the retailer more than they need to. There's no conservation law stating that store revenue is a constant and missed revenue from one customer must be made up for by another, nor that every additional operating cost must be directly pushed onto customers.

Similarly, we do not say that October shoppers transfer wealth to Black Friday shoppers, even though the only tangible difference from your scenario is an irrelevant temporal one.