Comment by wat10000

It's really interesting to go back to some of the old Stevenotes and compare. They have a soul to them that's just not there with these newer pre-recorded ones. They were still polished like crazy, but there's this feeling of spontaneity and risk. At the very least, he had to stop and wait for applause and laughter. And there was this sense that they had something to prove. Now, of course the new thing is slick, easy to use, integrates with all your other Apple stuff. It's a sales pitch. Look at the original iPhone announcement and it feels like half of it is convincing the audience that, yes, this thing is actually real, we actually built this, it really does work.