Matt Mullenweg tells Automattic staff in Slack he's back in control after ouster

3 days ago (techcrunch.com)

> WordPress founder and a key advocate for the open source community

This should probably say self appointed advocate. He really hasn't advocated for much beyond collecting payments to Automattic.

  • > He really hasn't advocated for much

    Like him or hate him, he grew WordPress to be one of the most popular open source projects of all time. It seems fair to call him a key advocate.

    WordPress is still GPL licensed.

    • > WordPress is still GPL licensed.

      Only because it's forced to be because it in turn was a fork of a previous GPL license.

      It should be noted that Mullenweg has regularly weaponized the GPL license in the past - using it to take out other companies in the ecosystem like in their fight against Thesis.

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    • > Like him or hate him, he grew WordPress to be one of the most popular open source projects of all time. It seems fair to call him a key advocate.

      As someone who has contributed to WordPress: WordPress grew on the back of volunteers.

      It would be unfair to most non-Automattic "volunteers" if he was attributed all/most credit for what it had become, especially pre-Gutenberg.

    • I'm thankfully about 4 years out of making a living un-fucking WP sites but one of the strangest things about the ecosystem is about "for-sale" GPL software.

      It's felt somewhat unique to WP for sure, though maybe there are other examples where swaths of communities get big mad when people suggest distributing GPL software for free. I found it a little repellent, but lots of folks scraped together micro-scale businesses selling plugins and themes.

      I believe I made a lot better living building stuff for clients and then not caring about what they did with the software, but hey, I'm not the boss of folks trying to make a living supporting a $10 lifetime membership to an image size selecting plugin.

      Anyhow, my point is that there is at least a little nuance to be found when thinking about WP and open source software.

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  • I don't know... WordPress is a pretty huge open source project and community. He also opened Pocket Casts.

    • If you followed his months of mad ravings, he made it clear that Wordpress is not a true open source project. He has direct control over the project via Automattic appointments in the community, everything is designed to route through his circuitous network of shell corporations and trademarks (wordpress.org is fully under his control and he personally owns the Wordpress trademark - which the "project" licenses from him).

      The only reason Wordpress is open source in the first place is because it's a just a fork of b2/cafelog and the original GNU license means derivative works have to be open source as well. (Lost in his moral crusade against WP Engine is the fact that he never really contributed to b2 besides just taking their code).

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    • > * Donated the WordPress trademark to the nonprofit WordPress Foundation in 2010

      Fallen at the first hurdle. The WordPress Foundation is Matt’s personal vehicle used to obscure his control over the WordPress ecosystem. He has misrepresented the foundations role for over a decade, it was only following the WP Engine debacle that the true status of the foundation and Matt’s personal ownership of WordPress.org came to light.

      The spirit of Open Source is contributing to the world for the greater good, not building your personal fiefdom. Matt is rare because he’s one of the few people in Open Source who are so desperate to launder their reputation. Most either acknowledge their project as theirs over which they exert absolute control or they hand over control to the community. Matt pretended to be a benevolent steward for decades until his position was threatened. He has long since cashed in all the credit he earned for his Open Source contributions.

      You’ll find dozens of examples of tech CEOs that spend some of their corporate budget on sponsorships of open source projects and events. Matt was relatively unique in 2006, but not in 2026.

    • - The Wordpress Foundation has one Chairman (Matt) and until last year had one publicly known employee (executive director, Matt)

      - Founded several orgs... that contribute solely to WordPress Core. Which is basically his.

      - Made Thesis give up their rights to their own non-derivative work. (If we say literally any CSS or PHP on top of Wordpress is derivative work, that's the same as saying no one is allowed to sell any WP services on their own).

      - Jetpack, Calypso, and Gutenberg might be open source, but all depend on closed source infrastructure provided by Automattic (Gutenberg is also one of the worst things to happen to WP)

      - Kept WooCommerce after consolidating it into his empire - woo hoo?

      - He conveniently became the lowest tier contributor to PHP... right before he started his war

      Literally outside of small token contributions, all he has done is contributed to projects that support his own bottom line.

      It's not just about giving back. As someone who has made a living from web development, his arbitrary attack on vendors within the ecosystem was a massive rugpull. His whole justification is that people shouldn't profit from the ecosystem without contributing. Well that describes literally everyone using Wordpress for free. I have no reason to trust or use WP ever again - and I might as well go to a paid ecosystem where I'm not treated like a pawn.

      Edit: Nice try, Matt.

Has very little to do with the current brou-ha-ha, but I just realised its “Automattic” because his name is “Matt”. It’s like a veil over the world has been lifted.

> Mullenweg responded to our inquiry, saying a blog post is forthcoming. When it dropped, it was about him buying a houseboat.

This must be exhausting for the Automattic staff who just want to get on with their jobs.

  • Anyone who wanted to get on with their jobs would have taken one of the buyouts. Everyone who still works there has to be committed to Matt.

    • Changing jobs can be rough or maybe even impossible in this job market. I'm sure there are many there that are not aligned with Matt, but just need the steady paycheck. Same was true after Elon took over twitter.

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Just when we (the WP community) thought things were settling down and cooler heads might be prevailing... this happens. Uhg, not great for someone who has invested over 15 years into building with WP and does (paid) business with an Automattic company.

  • As someone in the Rails community I deeply sympathize and understand where you're coming from.

  • Time for alternatives?

    • This drama started in April 2025 and there were replies to my comments here on HN telling me WordPress is "dead" and that the community would soon jump ship. Neither happened (not even remotely), and instead of switching to a different CMS we're just using (on new projects) WordPress as a pure CMS with custom/detached front ends because WordPress is still the best/most mature CMS. 99% of my clients that had WordPress, still have WordPress because small businesses move slow, and most of the "AI WordPress killers" are just glorified chatbots which well, if you've ever tried to manage a large site with a nondeterministic "AI chatbot"... it's obvious why.

I'm just glad to have my last projects off of Wordpress to get to no longer care about drama at Automattic that seems to never end.

Doesn't he control 84% of the voting stock or something? I'm curious how a board could even oust him in the first place. Or so he claims.

  • The ability to appoint a board member doesn't mean you get to control their every decision. Nor is their fiduciary duty just one shareholder.

    Of course usually hand-picked boards don't go against their benefactor, and they're not keeping their seats.

    That they did in this case says something about just how bad the situation must be.

  • Depends on the rules of the company. Just because he can elect the board doesn't mean he gets to direct their every decision. They are supposed to have their own independent judgement.

    Depending on the company rules it is possible they might not be easily replaced during their term in which case they could do a coup in the short term.

What is it about Automattic's structure that lets Matt stay in control? Even Travis got ousted at Uber, and he was the primary founder. Is the company set up in a way that makes removing Matt very difficult?

  • Don’t underestimate Matt’s disregard for corporate theatre. A board voting to remove a CEO isn’t like firing an employee, there’s an assumption that obviously the founder would not use their elevated access to retaliate. As noted, Matt controls the majority of the voting stock, but he also controls WordPress as a whole. Removing the founder who controls everything against their wishes is basically impossible. Even if removing his access to Automattic’s corporate systems was possible, it takes one “I’ll revoke Automattic’s license to use the WordPress.com domain” to convince the board to blink and Matt is back. Mutually assured destruction. The board probably underestimated just how petty Matt is.

    Travis, Altman, they’re egotistical but ultimately respect corporate theatre, they know that circumventing it is a bad idea, that one must participate in the grand performance, as Altman did. Matt doesn’t care, he’ll do as he pleases regardless of the consequences.

    If Matt was a rationale shareholder he would know that what he has done here is a death sentence for Automattic but alas he does not care. Matt will watch Automattic burn before he lets anyone usurp him. The irony is that as a supposed open source advocate, he’s harming open source, he’s showing how dangerous it is for investors to invest in the corporate arm of an open source project when the founder has absolute control over the project.

    • Hopefully the board will call his bluff, except he'll overreact in the most him way, wordpress will die, and we can all get on with our lives because there is no more wordpress.

    • Yah I agree, he'll pull the temple down on his head before he lets others control it, which is likely what he's going to end up doing.

  • Shares. Boards have a lot of power but end of the day the shareholders can remove the board so have the ultimate veto

There’s an old saying in Tennessee (I know it’s in Texas, probably in Tennessee) that says “never strike a king unless you are sure you shall defeat him”. Bust in, guns in hand, and now find they’ve turned to sausages. (A tale as old as time.)

Why is it that a lot of the rich and powerful people tend to become so childish? Or is it just more visible when rich and powerful people do that? Either way, it’s just cringe throwing tantrums like this.

One sequence here could be the Board fired him (as CEO), then he removed/replaced the Board (as main preferred shareholder).

Either that or he somehow has control over IT and is just shit posting and controlling Slack.

I get that a lot of people are financially dependent on the ecosystem that is Wordpress. But it's a crappy piece of technology that needs overhauling. Is there any modern project designed to replace it with better code/architecture?

i'm gonna wait to hear it from the people who were saying yesterday they were in control if that's ok

> As of yet, no one at Automattic has heard a confirmation from the board. Mark Davies’ Slack account was also deactivated, sources said.

mhm, ok.

  • Davies was supposedly the one who originally cooked up the whole extortion scheme against major players in the WP space. WPE was just the first target of many that were planned. Not that Matt is absolved in any way, but it'll be interesting to see what falls out if and when he throws Davies under the bus.

    • That'd be the first time I hear about that angle. Mullenweg was pretty public about why he was doing it and it never felt like it was someone else's idea, given his level of commitment. It would be smart to find a scapegoat if you want to stretch your tenure a few years though.

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    • You give Matt far too much credit. Matt wouldn’t listen to Davies. Look at what happened to Automattic’s legal counsel, one HN comment that didn’t align with Matt’s world view and he was canned post haste.

      Davies perhaps explained to Matt how financially precarious Automattic’s position is but it seems very unlikely for a CFO to advocate for a batshit extortion plot that had no hope of success. Where did you hear that Davies was responsible for the extortion scheme? I haven’t seen that reported anywhere.

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What an absolute clown show. I don't see how anyone can trust WordPress (the company) going forward.

Does Matt own >50%? If so, the board is irrelevant. If not, I assume he would've been gone long ago.

  • You don't know what contracts he has signed.

    VCs typically include clauses to be able to sack CEO and retain board control under specific circumstances. I've seen this happen in a small company I was at, to a CEO that didn't meet rather ambitious financial targets. AFAIK it is all very carefully designed and the power is extremely important to VCs, plus the legalities are well tested (since most losing CEOs will fight it in courtroom).

I really hate this company and how they operate. Key example, they sold a «lifetime» plan for Day One that was quite expensive. I used it a lot and went for it.

After they saturated the market for lifetime buyers, they started launching new features not included for lifetime buyers. Annoying.

Then they started pushing advertising for upgrading. Very annoying.

Then they started taking away features lifetime plan users had already. Infuriating.

Then they made it so that support was only available for users on a subscription plan. My complaints weren’t even answered. Unforgivable.

What relevance will WP have now that AI can build websites? I see more and more vertical SaaS vendors bundling website migration/building/hosting in their offering. I suspect they may steel away many customers from WP, Wix and competitors. What do you think?

  • Wordpress' security track record isn't great, but I'm worried whether it would be safer if everybody builds their own CMS using AI. Yes, as a general-purpose CMS it has more attack surface, but there are more people working to harden and fix it than for all the little diverse AI-generated sites.

    I'd love the diversity of everybody being able to build the sites they want, though. Perhaps we'll see more static HTML/CSS/JS pages.

    Update: I love the irony that I just saw the sibling post arguing in the exact opposite direction, that the diversity might make it harder to exploit web sites at scale. Which is also a good point.

  • One challenge is that if everyone uses AI to build their own websites, the security vulnerabilities will be different per site, which is very inconvenient if you want to compromise a huge number of sites simultaneously. It's possible that AI tools for exploiting websites scale to overcome this challenge, but it's going to be hard for AI to compete with Wordpress for security vulnerability density, uniformity, and cost.

    • Sure but a SaaS vendor already handle security for their own products which are typically dynamic website apps. I agree security is a concern for clients doing it themselves.

It would have been just a matter of time before he displayed his power with the nonprofit and wordpress.com which he controls personally, independently of the Automattic board. Maybe that is part of why the board gave him his control of Automattic back so quickly.

Is it perhaps time to ackowledge that boards where everyone is buddies can't actually do their jobs, yet they get paid obscene amounts of money?

  • No different than how the Cabinet of the United States operates.

    • Is it perhaps time to ackowledge that cabinets where everyone is buddies can't actually do their jobs, yet they get given obscene amounts of power?

Directus is great. And free for small organizations and non-profits.

Just saying, there are plenty of good CMSs out there now.

WordPress is junky AF, and the spat with WP Engine over... of all things... how they store backups... it was all so cringe. Felt like it boiled down to WP Engines saying, "We don't need to keep backups on the live server..." And WP saying, "Oh hell yeah you do, you can't have your own way to do rollbacks!" It was literally insane for them to fight about that.

I honestly think the founder of a project can do whatever they want and they don't have any obligation to anyone except maybe their co-founders and early major contributors (and in his case as a CEO his employees and investors). If its too annoying for you don't use or contribute to wordpress. Is it a strategic blunder to pressure a competitor using his project if it harms users, I mean it seems like it was? But im not taking sides with a hosting provider competing with the founder under almost any conditions related to their business choices, or forming some kind of personal opinion on the person based on it.