Comment by dangero
7 hours ago
Same thing happened to us. We were large enough to have an admob rep who reached out to the IVT team for help. After our first appeal was rejected, our rep negotiated a second appeal attempt but he said “This time make sure you take full responsibility for the IVT getting through.
Funny part to me was Google was the only network bidding on these bots while others must have detected something and stayed out.
We submitted a second appeal taking full responsibility plus providing a long list of corrective action we took in house plus a full triage of what happened.
They again rejected our second appeal with no feedback.
I keep hearing this same story over and over. It's starting to sound like that's just Google's business model.
I keep hearing it too. The bit I don't yet understand is, wouldn't it be in Google's interest to not do this? They ban on both sides of the market for seemingly no reason. Wouldn't maximizing all legitimate participation be much better? Also seems a lot more possible to do now with AI to check all campaigns, landing pages, etc.
But in large, it works. We only hear from people for whom it doesn’t work.
I think Google's business model in large part is having a super complicated ad console that very few, if anyone, actually knows how to most efficiently operate.
So what happens is that the savvy media teams figure out what works through meticulous trial and error, and constantly monitor Googles weird changes to the levers you are given to operate the "console."
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