Comment by wlesieutre
2 hours ago
The follow-up strategy of “smaller width and height didn’t work, let’s try thickness next” reportedly not going any better.
I really think COVID shutdowns did the mini in. People couldn’t go to the store and try holding a phone where they could use it comfortably one-handed again. And then by the time they could, Apple axed it.
I bought the mini and I bought the Air so it worked on me. I think it’s crazy that Apple sold millions of devices and that’s not enough of a market. We should make devices few people use, not everything needs to be mass market, to me that’s enshittification and greed.
I don't believe this at all. If people yearned for smaller phones, they would have gotten it despite COVID. My wife and I both had a Mini and I remember going to the local electronics store (most of the summer there were no closures) and the iPhone islands were well-visited, but simply nobody was looking at the Minis.
I think people get the wrong estimation about the size of the contingent that want small phones. It is a vocal minority, similar to people ranting every time about headphone jacks. Most people do not care about these things. If they want to hook a wired headphone, they'll get a 10 Euro dongle and most people use Bluetooth. My wife uses a wired headphone for listening audio books at night and I never heard her complain about the stereo jack going away.