Comment by jfoster
2 hours ago
I keep hearing it too. The bit I don't yet understand is, wouldn't it be in Google's interest to not do this? They ban on both sides of the market for seemingly no reason. Wouldn't maximizing all legitimate participation be much better? Also seems a lot more possible to do now with AI to check all campaigns, landing pages, etc.
I imagine it's a side-effect of another fraud prevention effort. In my experience ad fraud on a google search ad is at least 17% of traffic, and potentially a lot more.
Whilst I don't doubt that Google invest heavily in fraud prevention, they're not actually succeeding.
Who benefits from the fraud, though?