Comment by Nevin1901

They have an ICP, a no-brainer offer, and they reach out to hundreds of people per day. They also test multiple offers. That's literally it.

Most people can't get customers because they don't do enough targeted consistent volume over one channel.

For example, email requires minimum ~300 targeted sends per day to see any sort of replies. Anything less and you're guessing.

The people running ads spend thousands per month before they have a winning angle, and even then target relatively modest ROAS.

People who make content make it with little views for months or years before finding something that works.

All of this takes time, and more volume than you could imagine. Take however many outreaches you think you should be doing per day, and 10-100x it. That's the real number.

And anyone who tells you "all cold outreach is spam, don't send it!" doesn't understand the game. Most people who view your content/outreach won't buy or find it interesting. The whole point of outreach is to find the 1% who do.

So TLDR: Do more volume and test more offers. There is no shortcut. The people who are winning mostly do more volume than you do.