If you want true, verifiable privacy and control, it's not an Apple TV that you need. Any old laptop or desktop computer can be used to stream content from the Internet using a Web browser or other "apps."
I.e. spend more money to do things the TV can perfectly well do. We should make the spying illegal so we can use the devices we buy to their full potential without being sold to advertisers. "Give money to this other company that may or may not also be collecting data and may also sell you out in the future" is a suboptimal solution.
To watch movies from a streaming service?
Use Apple TV for that.
If you want true, verifiable privacy and control, it's not an Apple TV that you need. Any old laptop or desktop computer can be used to stream content from the Internet using a Web browser or other "apps."
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I.e. spend more money to do things the TV can perfectly well do. We should make the spying illegal so we can use the devices we buy to their full potential without being sold to advertisers. "Give money to this other company that may or may not also be collecting data and may also sell you out in the future" is a suboptimal solution.
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Always, and only use an external device for streaming services, never the software built into the TV.
Apple TV, Android TV or other devices are perfectly capable and better integrate with mobile and other devices in your network.
The tradeoff consumers are sold is trading convenience of in device apps for security.
Smart home devices like TVs, and thermostats should be treated as default hostile and isolated on a guest wireless network instead of your main one.