Comment by protocolture

>A lot of very specialist businesses seem to fail this test, and lose out on the potential for a huge market because of it. Like it sounds ridiculous as hell, but I remember when GoAnimate had a huge audience among kids and teens looking to make silly videos for sites like YouTube. I also remember the company feeling uncomfortable that they were getting known for that online, and trying to refocus their product/service towards business users instead.

I was testing ISP billing software a decade ago, and there was a product we had already committed to buy and it was 99% feature complete, there was just 1 little thing it wouldnt do. And they refused to implement it. Not only that but they told us "Actually we have been acquired and we aren't allowed to implement any new features anyway."

Anyway we went with our second choice, who are now very famous in the space, but at the time were still getting a foothold. And they were only 75% feature complete. But they brought themselves up to 100% over 3 sprints. Other than them using an old version of a single package, they never gave us any grief. They know that their customer needs are what they build software for.