Comment by bityard

That doesn't sound like poaching to me? I mean, if it's a public endpoint, the person who finds it could be an independent contractor hired to work on the site, or a random person on the Internet probing the site for fun.

What you describe sounds more like a cleverly hidden ad. Google and others were famous for this during silicon valley's growth phase when you could get a job as a software engineer if you had heard of Java in passing and could fog a mirror.

Intent matters: a hiring campaign doesn't rise to the level of poaching unless there is some concerted effort to attract specific employees and/or talent from a specific company.

Finally, poaching is a perjorative term, but the practice of hiring another company's talent (even if they are a competitor) is not illegal or unethical. Companies SHOULD have to compete against each other for top talent.