Comment by dicytea
2 hours ago
Brutalism is absolutely a visual style. It's an architectural style artificially designed to look drab, raw and ugly.
If you look at brutalist buildings, it becomes obvious that its looks are the results of intentional design completely removed from its underlying "structural" concerns. You don't accidentally arrive there by refusing to think about aesthetics or by just being "honest".
You can't accidentally arrive at a building, that's by definition true for all architecture, it doesn't fall out of the sky. They also didn't design it to be ugly, that's your value judgement, not a property of the architecture.
What brutalists meant when they talked about honesty or the ethic of design is that the building should reflect on the outside, its construction, its social purpose, and its function. Obviously that's a visual choice, but not an aesthetic one.
And the fact that so many people, including you reach for the description of it as 'ugly' proves that point. They weren't trying to appeal to some established notion of taste, or some aesthetic school that prioritizes the appearance of a thing over its function but the opposite.