Comment by WillAdams
2 hours ago
Yeah, really, Barnes & Noble marketing is missing a beat by not printing that as a bookmark to include with new book sales after asking the question at the register, "Has the person you are buying this hardcover for ever opened a new book correctly?"
Oblig. XKCD:
(which I kind of wish was comic #1,000 so it was easy to remember/link)
A better solution would be for them to just pre-open the books so you don't need complex rituals to read them.