Going through pentagram's site, their shakespeare in the park posters do give me that AI vibe. Perhaps AI has been trained in many such similar posters, but as a layman, I'd be hard pressed to be able to distinguish these from AI generated ones.
On a side note, I wanted to link that collection here, but unfortunately there's no hyperlink, it just opens in a popup. You'll have to scroll down to the bottom of their home page to find it. I hope for their sake they just overlooked this one thing, because if designers don't see the role of hyperlinks in user experience, I can't take them seriously.
Pentagram is an interesting company. We worked with them around fifteen or twenty years ago, so it’s likely a lot has changed, since then.
They have a structure, where each studio is run by a partner, and has its own specialty. Almost a separate company.
We worked with the San Francisco one, which was specialized in digital design. We used them for graphic design. We used DDO, for interaction design (we worked with both, simultaneously). It was quite an experience, and taught me a great deal about integration of professional designers, into a technical project. I still use a lot of what I learned, to this day.
They had that “AI vibe,” back then, so I guess we know where the LLMs got some of their training materials.
Their Web sites have always been like that. I’m assuming that part of the reason, is to discourage scraping, and another, is to be fairly pretentious. There was quite a bit of showmanship, back then, and I have no reason to think that it’s any less, these days. They are certainly not alone. New York is filled with studios like that. I know a chap that designs top-end jewelry, and is almost a caricature. On any given day, his outfits cost more than my car. It seems to work. He makes a lot of money, so someone takes him seriously.
Going through pentagram's site, their shakespeare in the park posters do give me that AI vibe. Perhaps AI has been trained in many such similar posters, but as a layman, I'd be hard pressed to be able to distinguish these from AI generated ones.
On a side note, I wanted to link that collection here, but unfortunately there's no hyperlink, it just opens in a popup. You'll have to scroll down to the bottom of their home page to find it. I hope for their sake they just overlooked this one thing, because if designers don't see the role of hyperlinks in user experience, I can't take them seriously.
[1] https://www.pentagram.com
Pentagram is an interesting company. We worked with them around fifteen or twenty years ago, so it’s likely a lot has changed, since then.
They have a structure, where each studio is run by a partner, and has its own specialty. Almost a separate company.
We worked with the San Francisco one, which was specialized in digital design. We used them for graphic design. We used DDO, for interaction design (we worked with both, simultaneously). It was quite an experience, and taught me a great deal about integration of professional designers, into a technical project. I still use a lot of what I learned, to this day.
They had that “AI vibe,” back then, so I guess we know where the LLMs got some of their training materials.
Their Web sites have always been like that. I’m assuming that part of the reason, is to discourage scraping, and another, is to be fairly pretentious. There was quite a bit of showmanship, back then, and I have no reason to think that it’s any less, these days. They are certainly not alone. New York is filled with studios like that. I know a chap that designs top-end jewelry, and is almost a caricature. On any given day, his outfits cost more than my car. It seems to work. He makes a lot of money, so someone takes him seriously.