Comment by bluepeter

When iAd launched, it was a $1 million minimum spend just to get onto the platform, they wanted large corporate “lifestyle” brands, Apple exerted creative control over how ads were designed so they could enforce a bunch of user experience guardrails & marketers had no means of independently verifying campaign performance themselves. Their only source was whatever Apple told them. It did not do well. A few years later they tried to salvage it by dropping the minimum spend to $50, removing themselves from the process & making it closer to Google’s AdMob—or approximately as much as Apple was able to early last decade—but it was too little too late. They dropped it by 2016.

When it comes to mobile advertising, Google & Facebook won, & Apple was never even really a player. If it’s unclear to you, I wasn’t complimenting Apple for this endeavor either. Mobile ads suck, & nothing they did with iAd did anything to meaningfully improve them.

  > Think Different indeed

  - Make the phone thinner
  - Make the laptop thinner
  - Make the iPad thinner

Extreme innovation

What a bad-faith comment. You just wanted to launch into an anti-Apple lecture and it doesn’t sound like you have the slightest clue about this specific topic. Have you watched the iAds presentation? They’re not like any other advertisements I’ve seen before. CERTAINLY not at the time. You can see exactly why advertisers didn’t bite.