Comment by botacode

This is great to hear, I'd count this as a success in our book!

After much trial and error, we've come to realize that trying to separate users from their existing insurance arrangements is very hard unless there's some sort of stark event that triggers the switch.

I.e., folks will usually only make a purchase with us if one of the following is true (even if they could save money or improve coverage):

- they're shopping for the first time and want a modern, online-first, service that avoids hassle

- their premiums have jumped

- they were non-renewed

Most users' experience of shopping for insurance has been historically so bad that they're very averse to optimizing it, even if 10m or so could save them hundreds (and in extreme cases thousands) of dollars.