Comment by TeMPOraL

Electron just makes it easy, but it's long been the status quo. GP was right to mention branding. That's the driver.

There's a document I've seen floating on the Interwebz, a copy of HIG for ancient Windows version, I think one of the 3.x ones. I distinctly remember it for having a note somewhere basically recognizing that giving some of the theming/customization options in the API is a bad idea, but customers want to brand their apps, so what can one do.

This is one of the problems that I can't see being solved, because it's purely social - we'd have to have someone go and tell every entrepreneur out there that branding is a fucking stupid idea and you should not do it, and actually be taken seriously.

I can't even imagine a world in which that is possible.