Comment by john01dav
1 day ago
> let’s make good-looking cars that everyone will want to drive!
This is a very unfortunate goal for Toyota specifically to have. I am extremely loyal to driving late 90s/early 2000s toyotas (I have owned at various points a 1997 corolla, a 1999 camry, and a 2000 tundra, and my daily driver today is such a car as well), due to them being extremely cost effective and also extremely reliable. A well-maintained, or even moderately maintained, late 90s/early 2000s Toyota car is, in my experience, almost as reliable as a new car that costs 4x+ the price, and it has the benefit of much less DRM, spyware, and other software bullshit, as well as being much easier to repair. I am also unaware of any modern car that is remotely like this, as well as unaware of any electric car that is remotely like this, except maybe Slate (though this is not available yet, so I am withholding judgement until I can see 3rd party reviews and maybe try one).
But, to summarize, I really like some of Toyota's old work for intensely practical reasons, and I think that this is a gap in the market of cars manufactured today (someone please tell me I am wrong by pointing to a good option on these criteria, preferably an EV!), and I couldn't give a rat's ass about the car being "good-looking", so it's unfortunate (though not surprising) that Toyota is deeming that their goal.
Toyota, like many companies that succeed based on merits beyond the aesthetic, secretly dreams of being an aesthetics-first company like, say, Porche or Ferrari, and always tries their hardest to reject reality so that they can do the sexy-but-awful thing instead of the amazing-but-ugly thing.
You see this recently over the last couple years in tech where everyone is "an AI company" even when they make something totally unrelated - same impulse, different industry.
I've noticed this too.
It is completely baffling.
There must be something seriously wrong with our economy that companies operating like this don't go bankrupt and/or get driven out of business.
The problem with our economy is basically wealth concentration, partly funded by central banks and partly by lack of billionaire taxation. In a traditional economy, money was meant to always flow circularly, throughout the whole economy. Rich people could exist, but they could only exist by commanding a large upward flow of money from poor/middle people, so they had to offer something really good in return. These days the money mostly circulates between different rich people with only some loss back down to the poorer classes, so to get money they have to impress other rich people instead of poorer people. Companies who go full AI don't attract customers (unless B2B), they attract investors because the investors have all the money and the customers don't.
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Yep, the only thing I love about newer cars are dynamic cruise/lane keep assist, blind spot monitoring, and memory seats. Cars from 20 years ago had better controls and were likely cheaper to repair in most cases.
Main car of anime Initial-D is a Toyota. They revived it a while back. So they are doing that kind of aesthetic.