Comment by thelastgallon
19 hours ago
> I would prefer if Toyota just released a new EV model with roughly the same proportions as the Corolla
Indeed. Toyota's days are numbered.
BYD is selling EVs for US$14K in Australia. Toyota is Nokia, they don't know it just yet. Corolla EV is 30K USD, gas 25K.
AUD 19,900 driveway (means taxes, registration etc included), or about US$14K: https://news.ycombinator.com/item?id=49772728
Everyone thought Toyota was Nokia when Tesla appeared... I think those days are over. Toyota survived that one already with a facelift for Prius.
BYD Dolphin base in Japan is $19k, the new Racco kei car is $14k. They're not doing so well - they just have no selling point. They're not even the cheapest of EVs in Japan, let alone the cheapest of all cars for Japan - $19k is literally 4k over the current gen JDM Corolla. I think that is an indication that BYD has no secret sauce but their pricing are just introductory one to starve off last bits of Western industrial capacities spared by Japanese automakers.
Tesla never had the production ability to take out the established companies. Tesla simply saturated and moved on to other things, while Toyota etc. kept most of their untouched market.
China (BYD etc.) definitely has the ability to produce the entire amount of cars Toyota sells. It's a totally different scale of threat - the result of Toyota (etc.) not reading the signs in time. Tesla gave them a warning they did not listen to.
Teslas started out at 40k USD in mid-2010s money promising more affordable options that we're still waiting on (even companies like Slate will probably eat them up when they're able to ramp and gain a fanbase)
Chinese manufacturers are starting far below even the base of contemporary economy ICEs, this is another game entirely
one of the biggest reasons why they haven't taken over the US is because our infrastructure is decades behind. for most people to get a fast charge at home means they either need a new house or an electrical upgrade whereas chargers are everywhere in Chinese cities (even fast battery swap shops). given how balkanized transport authorities are (State's rights-to-not-work-together being in effect here) I suspect EV growth will mostly happen in urban centers willing to spend a little extra money on electrification rather than outfitting their police departments with milspec armored trucks
Tesla promised a 35k Model 3 in 2016.
Entering that into a CPI inflation calculator, that is $50k in 2026 dollars due to inflation.
A Model 3 today starts at $38, which is WELL BELOW the 2016 promise. Corrected for inflation, that's roughly $28k in 2016 dollars
They effectively overdelivered on that promise.
The complaint here, is that Chinese manufacturers, who are mostly in a death battle against each other and not profitable are even cheaper than Tesla and Toyota. In the long run, I suspect that picture will simply not be sustainable for those companies.
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The biggest obstacles to Chinese vehicle sales in the United States are political and they are tremendous. Whichever party is blamed for their entry will lose Michigan for a generation and car dealership owners across the country
That's where the power is
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facelift of prius which sells at 50k? Haven't seen one yet on the roads. Meanwhile i just got myself a byd. Rep said they got 50 sells for that car in this city within the past 30 days so i dont know where you get your numbers from but i test drove a lot of cars and its hard to beat that byd in stuff you get per dollar
Tesla never turned out to be Apple in this comparison though.
You could say same the thing about Toyota's EVs in China.
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I would say it is more likely to do with the fact that:
* BYD is new in Japan (since 2023) compared to other automakers which have built up trust over many decades.
* There are only 55 BYD dealerships in Japan vs 5,000 Toyota dealerships, 2,200 Nissan dealerships, 2,200 Honda dealerships, 1,500 Suzuki dealerships, etc.
* BYD offers a limited range of models in Japan - 6 in total. No minivan, for example, where minivans make up 6 of the 10 best selling (non-kei) car models in Japan
* Japan is very slow to adopt EVs in general. Charging infrastructure is poor
* BYD EVs and PHEVs qualify for a much smaller CEV rebate [1] than Japanese models, Teslas, etc. This eats away at much of the cost benefits
* BYD only just introduced their first kei model to Japan last month. It has been well reviewed, but even BYD isn’t expecting to sell a ton of them in their first year, let alone first month, due to the aforementioned circumstances.
Or we could just say it’s because Japanese are racist and won’t buy Chinese things - despite the fact that 22% of all Japan’s imports currently come from China. Because that feels correct, I guess?
To be clear I do recognize that are tensions between Japan and China. And there are plenty of Japanese people who would prefer to buy Japanese-made goods, or prefer to avoid Chinese-made goods (to the extent that's even possible). But there are plenty of Americans, Europeans, etc who feel similarly - and they aren't typically called racist for having the same preferences. There are valid reasons like wanting to support domestic businesses, or not relying on geopolitical rivals for manufacturing, that have nothing to do with racism. Canadians are boycotting US goods right now, for example. Is that because Canadians are especially racist?
And Japanese consumers are just as price sensitive as anyone else. As the end of the day, if they can get more car for less money buying Chinese cars (and if the cars and sales and support process can be sufficiently tailored to Japanese preferences), then Chinese automakers can be successful in Japan.
[1] https://www.cev-pc.or.jp/hojo/pdf/R7ho/R7ho_meigaragotojouge...
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Isn’t saying Japanese are known to be racists a bit racist?
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There's a lot of schadenfreude in the Netherlands about German car manufacturers but then we all know what happened the last time German industry went kaput... So I suppose we all have to support our brothers and sisters from the East until they get their act together.
Please don't. The arrogance with which they handle this situation is mind-boggling. Everyone else is blamed except their own greed and awful decision making. Germany and Europe will recover from this eventually and we're going to be better off without the auto lobby.
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VW doesn't sell new ICE models in the sub 25k€ segment anymore. Their new entry level car ID. Polo is an EV and when decked out (slight hyperbole, I primarily mean the battery upgrade) is costing the same the hypothetical $35k base Model 3 that never really existed in the first place, maybe it does today. Not to mention the 25k€ base model is not only real, but it is even acceptable if you don't care about range. Might still want to have some addons though.
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Personally I won't, the amount of greed and contempt for customers in the EU automotive world is absolutely insane, they need all to feel the pain, at least a bit to remember that their place isn't a given, that they have to work for customers.
A good chunk of them don't even follow EU laws on warranty.
Ehhh we should support them otherwise they will come to kill us all again?
No, if they do that it's 100% on them.
And the German auto industry is really corrupt. See what they did at Volkswagen scamming the system and then refusing to own up to it.
I don't buy any cars anymore and if I did it wouldn't be German.
Personally I think it's time for the personal car to disappear anyway. Even an EV still pollutes a lot, it's not just about CO2.
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Quality matters though. A 10 years warranty as long as you do the prescribed maintenance with hassle free ownership is a major reason why Toyota’s clientele sticks.
It’s not impossible to unseat them. But it’s also far from given.
Toyota still sells 10M cars a year and has an enormous manufacturing, supplier and dealer network. That doesn’t disappear overnight because BYD can sell a $14k EV in one market
> BYD can sell a $14k EV in one market
Outside of the US, are there any markets BYD can't sell that car into? The Dolphin is currently listing at well under €20k here in Spain, which means its only real competition is the equivalently incredibly cheap Dacia Spring
Dacia Spring is also made in China.
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Europe isn't good example either as it's heavily tarriffed
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> BYD is selling EVs for US$14K in Australia
Tech people seem to really be confused about the concepts of revenue and net income; must be the whole VC we lose money on every item, but make it up on volume thing.
Do you mean BYD? They posted USD1.2 billion in profit in the most recent quarter FYI, with gross auto margin of ~20%. Their domestic margins are not good, but they've have strong export growth recently and exports are profitable.
Isn't that similar to how Emirates is profitable (~16% before tax as of the last fiscal year) while providing a more luxurious service? For both, the line between state and corporation is blurry enough that you could argue both are subsidized to starve out international competition.
Emirates claims no subsidies at all; BYD's disclosed direct grants alone are about a third of their cumulative lifetime profit, let alone indirect subsidies.
Toyota sells more cars per year than the US manufactures combined.
(Though there is some overlap as Toyota also builds in the US)
Toyota is riding on reputation of quality. If they can keep quality high and maintain the reputation, they will be okay.
The quality has taken a sharp decline in the last iteration
That was exactly Nokia’s reputation…
People don't buy a new car every 2 to 3 years. While people would like their car to work for at least 10 years if not more. It also has much higher resale value compare to a phone.
And while I think Nokia phone are quite sturdy, I wouldn't necessary put them equate it to "quality". Especially when it was compared to an iPhone.
> Indeed. Toyota's days are numbered.
> BYD is selling EVs for US$14K in Australia.
It's not even about BYD. All of Europe is now buying EVs like crazy. How many of these are Toyota? One 40k€ model basically.
> All of Europe is now buying EVs like crazy.
In my country, Poland, 40'000 EVs were sold last year.
Toyota sold 106'000 cars.
People keep saying that Toyota is doomed since 2019, but numbers don't show that.
If anything, numbers confirm Toyota's strategy was right: play it slow and cool, and start shifting into EVs when a huge EV market will exist.
EVs really need no FOMO. They are simpler beasts to build than ICEs.
> Indeed. Toyota's days are numbered.
Uhhhh excuse me? I just bought a new Toyota Camry Hybrid because its range is 650 miles on a single gas tank. I can drive from Bay Area to LA, drive around LA for 5 days and then drive back home on 1.5 tanks of gas. I love it, and I don't have to spend hours charging. My other car is a Tesla, which I also love but I will never use it for road trips. My friend drove from Chicago to SF and had to charge 15+ times.
I have a gas SUV and a diesel truck. They are pathetic compared to my Tesla Model Y in every regard except towing and hauling with the truck. This is especially true on road trips. I do not mind those 15+ stops as they are for 5-15 minutes each and I guarantee I have to use the bathroom at each stop. My last road trip from Montana to Texas I could have just as well slept in the back seat the whole way if not for the driver monitoring system. Steering wheels are as dumb as gas tanks. I hate all the time wasted at gas stations, in reality it's much worse than charging. Waking up each day with a full "tank" is amazing. I couldn't imagine using one of the fossil fuel vehicles on a road trip anymore. Want to buy a Subi Forrester or a Dodge Cummins 24 valve 4 door long bed?
The weakness of the Yen does a lot for Toyota. You can pick a new Corolla for US$14K if you are buying in Japan.
You’re off your head if you think Toyota's days are numbered.
They make the best utes and 4x4 in the world.
Exactly, and Kodak makes the best consumer film cameras in the world.
Toyotas aren't just for show either, like they are the top of their game 4x4s, they sell everything from utility vehicles for mining and military use, all the way up to luxury models.
BYD trucks haven't won a war yet, so at least in that segment Toyota is safe for now.
This has been said so many times, yet Toyota's sales keep growing and incumbent EV makers plateaud.
Except Chinese ones, of course.