Comment by doctorpangloss
1 day ago
Quizzes had like an 85% engagement rate on Facebook, they were legendarily effective paid eyeballs content. Adtech firm System1 aka OpenMail even merged with an adtech firm that owned a quiz content company, it made like $1m/2wks at small scale. I don't really know what Cambridge Analytica concretely did (to this day I have not seen a single screenshot of any of their creatives or a single concrete report of theirs) but I do know quizzes were really effective. For whatever purposes.
Yes they had a high engagement rate (due to how the platforms were structured at the time and how hyper-shareable it was) and you could make some money serving ads on quizzes because they had a high engagement rate. They were absolutely terrible as an ad targeting methodology.
Have you seen one of their quizzes?
I don't know if they were making an ad targeting solution. An ad targeting and voter targeting solution are different things.
All I am saying is I'd reserve your professional judgement until you've actually seen what they were doing.
Yes I have seen their quizzes and examples of how they work and and how it's supposed to feed into ad targeting in theory
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