Comment by blululu
1 day ago
That’s just a link to full Wikipedia page for the company. I must admit that I would be personally interested in seeing a vaguely scientific analysis of the effect they had. For all the talk on the subject I have yet to see any real analysis backed by data on the subject.
I know what it is. One can read it and see that CA's effect wasn't just "all of [Trump's] Meta advertising".
Well please share. CA sold a service to anyone who would pay. The world of advertising is full of expensive solutions that don’t really do anything. In many ways politics is harder than selling an actual product since everyone already knows their options and the choice costs them nothing. For all the hype I have yet to see anyone contest the null hypothesis that it was yet another waste of marketing spend.