Comment by joe_the_user
1 day ago
I actually had momentary startle reflex when I opened that page. I don't know web design at all well but I know "design elements are [edited] supposed to be invisible". My first impression is this is the opposite of that.
> design is supposed to be invisible
I don't know who told you that but that's a terrible take. Design can have personality. Design can convey emotions. Design can give you emotions and reactions by itself.
Not everything needs to be bland like a user manual
I edited above. I didn't recall the statement correct - design elements are supposed invisible even design itself is noticeable as a feeling or personality or aesthetic. But I think in this case, what hits users is the elements - the huge text, reverse text and black box.
You might be thinking about "Good design is as little design as possible", one of the 10 principles for good design by Dieter Rams.
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