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Comment by rolosa

5 days ago

It's not reaching mass market if it's gated behind a $100/month plan

People who are bad with money is a big market. Maybe they’re using the Burts Bees strategy

  • If they wanted to address that market, the play would be to make them relatively cheap first, then constantly raise the price. (See also: cable TV and ironically cable TV "alternatives")

    • That IS what they're doing.

      The surprise is your idea of "relatively cheap" is fungible.

      The service WILL be astounding though, I can't deny that.