Comment by Rapzid

I'm with you.

Ultimately they are selling a lifestyle. It's success without the need to have any of the skills or knowledge of a successful person.

The famous John Deer lifestyle ad from years back was selling running a successful farm without actually farming; it's some other schmuck out in the fields on the tractor.

With dots you can be a shot caller, a taste maker. Forget learning things; dot will learn for you. Forget making things; dot will make for you.