Comment by zmmmmm
5 hours ago
The general theme of meta's approach across the board here is interesting - basically, they are trying to win in part by taking risks others aren't willing to. I can imagine they saw that all the success is coming so far when a someone is willing to cross a boundary that wasn't previously thought acceptable - from releasing ChatGPT in the first place, to things like OpenClaw.
So now they are actively distributing SDKs and to let people "hack" custom hardware integrations to their already risky AI agents unleashed on the general public. Giving agents abilty to control things in the physical world - what could possibly go wrong?
But here we are: so far the story is pretty much 100% "fortune favors the bold", and Meta is leaning into it.
It is weird, a year and a half ago I wrote a blog post (https://meanderingthoughts.hashnode.dev/lets-do-some-actual-...) basically describing a lot of what Muse does, except all hosted locally. I included a section about using hardware around the house to enhance AI agents.
When the initial Muse launch happened, my first reaction was "wow this sounds familiar."
Now the HW side of things is announced.
To be fair, this is all obvious stuff that should be done. The key is who can pull it off. It has been pointed out many types that technically Muse is nothing new, some combination of Gemini products can already do it. The counterpoint being that packaging and branding make a product.
I am kind of sad that desktop computer use ended up being the way to go instead of hooking into mobile phones. Mobile phones allow for a lot more potential integrations with day to day life, plenty of services now days are (sadly) only available through a mobile app.
I think if someone can bring the Jonathan Computer and a mobile device that connects with that ecosystem, will be going towards a future we all want.
Modularity, connection, and true ownership.
In August (2026) i blogged & posted it here on HN saying small Ai devices belong on keychains https://ryanspahn.substack.com/p/openais-rumored-speaker-bel...
I was shocked to see Zuckerberg announce the Muse Charm keychain last week.
A fun coincedence..
Meta has never created anything successful since getting lucky with Facebook. Instagram and WhatsApp were acquisitions. Facebook Phone, the Libra shitcoin, and Metaverse VR were all flops. Jury's still out on the much-maligned "pervert glasses", but maybe those will sell.
Now they're trying a new thing. I don't know if it's so much "being bold" as flailing around for some new thing. They really desperately want to own a "platform" like Microsoft, Apple, or Google.
I don't totally disagree but I think you understate the level of competence needed to integrate and make successful the acquisitions. And they navigated the valley of death from desktop to mobile. And Threads is an interesting example everyone ignores that is 100% in-house and has actually established a strong user base. At very least, Meta has avoided the fate of so many others that came before - Yahoo, MySpace, etc and in part that is because Zuck made big bets at the right time that many people thought were insane (buying WhatsApp, Instagram etc).
Threads is shit.
In Brazil we say “shoothing all way around”