Comment by ghaff

You've had this fragmentation of attention. Many of the main computer magazines had essentially destination columnists whether writing under their own name or a pseudonym--which periodically passed to a new writer (which in Cringely's case was a matter of some controversy at one point). The latter were often written in a sort of gossipy style intended to make the reader feel that they had an inside view of a company or an area of technology.

It was a different time.