Comment by xpct
9 hours ago
I don't know why, but I personally find Mistral's marketing strategy much more appealing than that of other companies.
For example, there's something about Anthropic's picked design and their little Claude avatars that's unsettling to me.
Sans context, I really like the Anthropic and Claude's faux-academic, minimal-ish, intellectual-ish branding.
(Especially the way it looked ~12 months ago -- it's gotten more cluttered since then. Perhaps unavoidably, as the breadth of their offerings has grown)
But over time it's begun to feel like unsettling cognitive dissonance as their ambitions grow and the stuff to worry about has piled up.
> faux-academic, minimal-ish, intellectual-ish branding
By this you sourely don't mean the messages shown in Claude Code, where Pi would show "Working..."
Academic style: Cooking... Sautéeing... Julienning... and similar annoying faux-brogrammer moody status messages.
It's straight from The Sims [1], which seems quite appropriate :)
[1]: https://en.wikipedia.org/wiki/The_Sims
1 reply →
The logo isnt a stylized butthole. That sure helps endear me to them.
I know the whole “AI logos look like buttholes” thing is a joke for most people, but I really speaks to the pornification of our society. I would never have thought “butthole” looking at any of their logos.
It reminds me of looking at my cat’s hind end, which is not a good brand association. Has nothing to do with “pontification”.
I didn't know this was a thing and I typed "AI logos look like buttholes" into Google and the AI overview response started "You are completely right."
Have Google's models achieved the ability to throw shade?
Good point, it could be any kind of sphincter.
If it looks like that you, you will be seeing it everywhere.
https://velvetshark.com/ai-company-logos-that-look-like-butt...
Some more than others
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Why was I about to write this exact same comment, and why did you beat me to it?
You are assuming that OP is not a fan of buttholes
The entire Anthropic branding is religious kitsch - deeply off putting, but apparently quite reflective of their reality.
I think there's such a thing as throwing too many marketing and sales people and too much polishing and "refinement" at something. I see in new product announcements from Microsoft as well. It's like seeing someone try too hard to impress you.
They've polished all personality out of their companies.
And their cookie banner. Never thought I would like a cookie banner
I do my best to avoid any AI marketing because I extremely despise it. I just haven't quite decided on my new profession, yet, but it's either going to be with plants or with animals.