Comment by xp84
7 hours ago
Bottom line it can deliver greater quality at much smaller filesizes. Considering RAM and storage are more expensive per byte now than they have been in years, I think it's incumbent on everyone in a position to do so, to use those resources wisely.
WebP and AVIF and HEIC had similar advantages but also some disadvantages (honestly chief disadvantage to WebP in my humble opinion was that nothing except web browsers -- to this day -- seem to support it!).
Another important point in its favor is that JPEG XL is designed as a royalty‑free, open standard, and Google provides a perpetual, worldwide, royalty‑free patent license for its reference implementation.
Avoiding JXL (once the rollout is sufficiently complete) seems, to me, like still shipping (non-animated) .GIF files where .PNG is better and smaller.
Good summary. Thanks. I've played around a bunch with JPEG XL and the lack of JPEG compression artifacts even at much smaller file size is amazing.
I imagine the result of this will be social media platforms and such will deliver higher quality images at the same filesize. Currently for local storage any image format is mostly fine, but for web services the image size becomes a massive cost which is why they compress your 8MB JPEG down to a 2 megapixel crunchy mess.