Comment by kibwen

Mozilla was a founding member of the Alliance for Open Media, having sponsored Xiph to create Daala, which was later polymerized with Google's VP10 to create AV1. Mozilla has a vested interested in pushing all things related to AV1, including AVIF. That has nothing to do with Google's favor and everything to do with Mozilla's favor. Their hope was to use the existence of AVIF as leverage to give hardware vendors more incentive to provide hardware support for AV1.