Comment by eckelhesten
5 hours ago
All data is valuable. Even something as simple as the MAC address to your iPhones WiFi or Bluetooth chip is worth something to dataprofilers.
5 hours ago
All data is valuable. Even something as simple as the MAC address to your iPhones WiFi or Bluetooth chip is worth something to dataprofilers.
This does seem to be true in the age of throwing all data in to training the next iteration of the God Machine, but also, some data is a lot more valuable than other data and I want to know what the incentives are of people who are collecting data in our homes and what the actual data / derived data that they're after.
big thing is to be able to serve ads more effectively
so if you know that a user is having an affair, you might want to serve divorce lawyer ads (I'd imagine those are very expensive) or something.
this kind of data though is just like a cog in the machine, but it can e.g. give enough info to know how many people likely are in that household, and so on. useful when combined with other signals