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Comment by bflesch

4 hours ago

Why is Mullvad making so much money and other VPN providers are seemingly not?

They're really the original "trustworthy" VPN that people that know about them will recommend. It's very straightforward.

IVPN is very similar kind of focus and branding, same with Obscura.

https://www.privacyguides.org/en/vpn/

The ones I can recommend that aren't on this list are Obscura and Nym.

They have a product good enough that they don't need a huge advertising budget that involves every channel on YouTube

Because they have a very strong track record of good performance, reliability, and defense of privacy. VPN businesses largely sell trust and Mullvad has earned a lot of it