Comment by asdff

This is already the case in the grocery market. There are various leaner and more efficient operators offering the same goods for lower prices, sometimes a lot lower than just 20%. However most people don't think to shop at the various Grocery Outlet's or Food4Less's. Working class is wise to it but not really further up the class ladder. They don't think much at all and reflexively go to their ralphs, which plays the opposite game where they have higher prices such that they might occasionally mark them lower and make you think you are getting a deal. Some people are even going to erewhon.