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Comment by cherioo

25 days ago

$299, up from $129 of the last gen. I am not sure how many people would still buy this?

I’d argue Apple TVs were one of the few cost subsidized items they sell, as when people could get 15$ Fire TV sticks anywhere they had to at least look competitive. Now that costs have gone up significantly and it’s basically an iPhone 17 without a screen it’s tough to keep the costs down.

  • an iPhone 17 without a screen, with half the storage, without a battery, without FaceID, without cameras, without cellular modem, without Taptic Engine, without…

    The only part that “deserves” a price increase is the storage starting at 128GB now instead of 32GB, but it’s completely out of touch to get rid of the base model when nobody has any use for all that storage (even the 32GB) for what is basically a streaming box.

    Hell, even their new HomeView device, which does have a screen and FaceID, starts at same price.

  • And only a gigabit Ethernet port...

    • Would there be any point in 2.5gbps beyond installing system updates a few seconds faster?

      AFAIK you’d be hard pressed to hit 150mbps with your own local media.

      And any streaming services will use way less - Netflix and Hulu recommend a mere 16Mbps at 4k for example.

      5 replies →

    • Any use for a faster port in this device? I use gig-e on my current 4K and it’s really nice to reduce latency (compared to WiFi) but I doubt 2.5G or 10G would be that useful… unless there were an SFP+ port where I could run fiber instead.

      1 reply →

I was interested in it, since I do need a certain amount of oomph out of the SoC to watch all of my videos on my Apple TV 4K (libass in case someone asks), but man that sticker shock is harsh. I don't think I can stomach it.

Probably because of the unprecedented increase in the cost of memory and storage with a possible sprinkle of tariffs.

I own 4 ATVs, the OG 1080p one, then a 1st, 2nd and 3rd gen. I plan on replacing the oldest of those two with 2 4th gen ATVs. AppleTV is just so much better than any other option out there and I especially like the AV1 hardware decoding here. So, yes, totally worth it.

Pretty sure it was up to $199, presumably because of rising hardware costs.

  • That price rise happened a few months ago. One theory at the time was that it was partly to soften the blow of the new price for the next generation.

    Personally I didn't expect a new generation to be a full $100 more though...