← Back to context

Comment by estearum

2 days ago

Name a few that you think are bigger and by what metric you think so.

I doubt any program has lost the $1 to $1.5 billion that Cybertruck is reasonably estimated to have lost. And that’s including their quarter where SpaceX bought like 20% of their production for definitely-totally-legitimate-reasons.

4 comments

estearum

Reply
m463  2 days ago

Following a loss of over $250 million (equivalent to $2.72 billion in 2025 dollars) on development, manufacturing, and marketing on the model line, Ford quietly discontinued the Edsel brand in November 1959, shortly after the 1960 model line was introduced

https://en.wikipedia.org/wiki/Edsel

  • estearum  2 days ago

    Edsel was definitely riddled with unforced errors, but perhaps most importantly they launched into a recession. Especially for a car targeted at aspirational middle class, cars are notoriously sensitive to recessions.

    Quite different from launching a failure into roaring consumer spending and cheap debt.