Comment by jerf

I find myself a bit astonished whenever people have trouble with this idea.

We can just decide that if you can't afford a person to vet the ad, it's not allowed to run.

Yes. That will destroy the current online advertising industry. As tempting as it is to say "that's the point", that is in fact not the point. The point is, we are completely in our rights as a society to say through regulation that if you can't vet an ad with a human, you can't run it, and the capital structure can damned well do what it does best and accommodate that whether they like it or not. We absolutely can write laws that say that Google is to some extent directly liable for the ads they run. Nothing is stopping us, at least in principle.

Does that mean it will be a lot harder for the advertising industry? Yes. So be it. That is not a reason this can't happen. Is it expensive for them? Yes. I don't care that this means that they won't be able to run anywhere near as many ads.

It is not a stopper that it would be really hard for them. It should be harder than it is. It should not be profitable to build a vast surveillance apparatus to squeeze literal fractions of a penny at a time out of us. It should not be profitable to have this massive machine that can push such targeted malware at as.

We're not talking about some minor tweaks that they can toss a few AI tokens at. We're talking about regulation that would rewrite the entire social contract of advertising. A social contract that we have not really signed, either individually or collectively. We can do that. We can rewrite the contract. It's a permissible thing.

We don't have to have a massive surveillance state just to serve us ads. We don't have to have sports gambling advertising on television. We don't have to have billboards on our highways. We don't have to have extra-cheap mailing rates for ads. We don't have to have Roblox and other video game systems exploiting our children's psychologies with deceptive game currency practices and gambling mechanics. We don't have to have state-sponsored gambling running what everyone knows is a backdoor tax on the poor. None of these things are physically inevitable. None of these things are socially inevitable. There are reasons why these things do exist, which economists and game theorists and political theorists have various words for, but none of the reasons are because they are mandatory and we're just stuck with them forever because there are no other possible worlds.