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Comment by simondotau

2 days ago

Most supercars and hypercars make zero economic sense.

For the buyer, yes. But this one also makes zero sense to the maker.

  • Zero sense for Tesla? They've just pulled off one of the most impressive marketing stunts in the automotive industry, that clearly has some sense :)

  • Almost certainly true, but sometimes there are indirect benefits. Three I can think of are earned media, the knowledge gain from blue sky R&D, and key employee retention.