Comment by rickdeckard
2 days ago
What's so disruptive on these kind of events is, that companies always used to do development for PR-stunts, or to show off their capabilities and vision for the future, but never at this scale of pure engineering investment.
Drawing a parallel, manufacturers presented rollable mobile devices already a decade ago, modular devices with replaceable components, etc. The archives of Nokia and Ericsson (and others) are full with these kinds of products. Car manufacturers did the same. They presented a vision, not a commitment to a product because there is much more to this than just "being able" to build it.
But it was never economically feasible or sensible to do this at SUCH a scale of engineering cost, and presented with the unrelenting confidence of "this will be yours in two years", despite all the fundamental roadblocks still to overcome.
It appears that this is the most disrupting aspect of their presentations: People are not used to being presented a "vision" of such a scale with so little regards for practical execution.
They like the journey they are taken on, and willingly fill all gaps and doubts with "they wouldn't present this if they didn't think of everything already"
Lots of words to say they built something useless to impress manchildren and investors, get ready for yet another "fell for it again" medal
That's also true, but I meant to say something different. I am referring to this sheer blindness to the rationality of what's being presented.
This event was like Disney presenting a mass-production rollercoaster you can pre-order for your home, but the general public seems to glance over how utterly irrational this is.
So far companies did alot of fundamental due diligence before making such an announcement (and the prior R&D investment!), because the consequences could be fatal.
The average consumer apparently still assumes that this due diligence phase was passed, thinking it's impossible that a known company presents something that big it cannot deliver on...
It's a cool demonstration, I'll give them that. From what I've seen online, people don't even seem to consider whether or not they would actually want this, just because the novelty of it. I'd even ignore that and call it good marketing, if that's what they would actually try to sell here - but you need some kind of special invitation access to even get those, while they use this demonstration to boost the pre-orders for a car without the features everyone is talking about (or at least trying to, we'll see how many will actually go for it).
Yeah, that's what I meant. The gap between what's presented as ready-to-order and the actual practical feasibility of the product is so big, it wows people because they are still accustomed to presentations of actually consumable products.
And also your point: It is a company presenting a jet-pack to actually sell a premium back-pack under the same name.
They invested in the engineering of 1-10 jet-packs, to sell 200-2000 backpacks...
And more to the point: want what?
The demonstrations seems to be very specific, it probably can't do anything more than fall to the ground. The practicality of actual levitating the car may out of reach.
Everyone calls it a "flying car" the idea is planted in people's mind and they let people's imagination or credulity do the rest. Stock price goes up.
I agree this is more of a "jumping car" than anywhere near an actual "flying car". My main issue with both is that if ground based cars have an issue, for example an engine failure, in most cases you can still get the car to safely stop at the side of the road. If you're flying, that's a very different story.
Even if we would accept the premise that flying cars will be the norm at some point, I'm not sure what people imagine that would do for them. Technically you could solve traffic jams to some degree, but still not entirely because I can't imagine that at any point flying cars would mean that you just fly wherever you want. It would give us multilayered traffic, which is cool to reduce traffic jams, but does it really do anything else?
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I'm reminded of that time that guy made the Statue of Liberty disappear.