Comment by rcxdude

Enshittification is generally an exploitation of market efficiencies in some form, be it lock-in effects or market dominance in an area with a high barrier to entry. It's an explicit goal of a lot of investment: pick one company in an area, invest so much money into it no-one else can compete, corner the market by offering a better product than anyone else, then once you own the market, turn up the price and turn down the quality to get as much money out of it before someone builds a competitor and your customers can leave.