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Comment by londons_explore

10 hours ago

> I get that it means they can't serve ads

Easy enough to run the ad-engine over the query, estimate the ad revenue, and bill the user the value of the lost revenue.

They are free to recoup that by serving their own ads or even using Google's ad services.

Wow. That's a great concept.

Exactly why it seems to make sense to be willing to disrupt yourself.

There are so many ways to still make money.

But, I'd be willing to bet that avoiding self-disruption increases the likelihood of failure over longer timescales.