Comment by adventured
17 hours ago
OpenAI's entire business is trivially profitable when you attach an ad network to ChatGPT.
Quick, someone point out the one billion user system with intent + personal data rich that doesn't result in a $100+ billion high margin ad network.
It is that simple and absolutely nothing can stop the gigantic ad networks that will be built up around personal agents.
Only if CPM can be high enough to counter balance the inference costs.
Current CPM is between $30 and $60 which is x20 to x30 more expensive than alternatives.
Now we have to wait and see if performance is also at least 30x of previous ad targeting.
What is that CPM? My CPM in ChatGPT is lower than in Google. CPM is a bad metric, how much does 1 conversion cost? You can charge me $100 per ad all day, as long as every showing results in a $1000 sale.
There's a trillion plus dollars (per year) of ad business up for grabs in the LLM era.
Facebook is toast, sooner than later, as a business. Whatever gradually replaces/upgrades that quasi dead friends network, will be premised on AI (Zuck apparently thinks it's at least in part personal agents). In the present Meta still has a $228 billion ad business that is hyper profitable.
Google + Meta = ~$650 billion hyper margin ad business. OpenAI, aka LLM as a service for the masses, is going to want to take as much of that as they can. OpenAI's active user base comes at an attention cost to the other mega services like FB or Google Search, and ultimately that attention is worth ad dollars. The question is only whether OpenAI can take it, not whether it's there at all or high value. And of course there's no guarantee that it'll be ChatGPT upon which the next great ad network is built, it will be some AI-centric business however, and likely heavily involving LLMs.
Google's operating income last quarter was $40 billion. If OpenAI fails to take the mass market + ad tandem, then Google will more likely retain their position. The solution to the cost is already well understood by eg Google: the masses don't need tip of the frontier AI capabilities, and relying on Nvidia's extremely over-priced GPUs is a dumb business model. The biggest threat to OpenAI right now is Nvidia's margins, not China. Google's focus has been on high quality cheaper AI systems for a reason: they're looking to serve billions of people that have no use for what the bleeding edge offers vs a fast + good mid-tier. Google can do that in a highly profitable way.
The thing that stops it is, ironically, personal agents. Get one to interact with the ad-driven one if you need to and filter ads out.
I suppose the very reason why we haven't seen ads yet is that they're trying to figure out how to prevent exactly this.
What? Ad networks REQUIRE a moat. Google Meta Amazon have historically defensible moats. ChatGPT? Zero moat. Good luck with that ad business!
A billion users and the extreme cost of infrastructure to compete are a gigantic moat.
You can't get the first and you can't get the money for the second. Nobody is going to give you $100 billion to underwrite the cost of competing with GPT at a one billion user scale (or even a 100 million user scale). The easy money is already drying up, the field is set, and you will not be able to get anybody to give you a huge check to attempt to chase OpenAI, Google, Anthropic, China. That's already over. No VCs will fund you on this particular business pursuit.
You couldn't meaningfully compete with OpenAI and Anthropic if you wanted to. There's absolutely nothing you can do about it.
There's a trillion dollar valuation waiting for you. What's up?
Even nation-state pockets Microsoft can't compete. If there were no moat, Microsoft would have their own GPT killer, and GPT would be dead. Microsoft has $160 billion per year in op income. They can freely afford to spend more than the entire EU (is willing to) on AI matters if it makes sense. They can't compete no matter how much they spend and they know it.
Google has nation-state money. They have chips. They have software developers by the zillions. They have a frontier or very near frontier model in Gemini / Argon. They invented a lot of the category. They can't kill GPT. I repeat, no matter what Google has thrown at the matter, they have failed to kill or stop GPT.
Google can't beat them. Microsoft can't beat them. China's models haven't stopped them (DeepSeek was supposed to kill them years ago; Kimi was supposed to kill them).
That's one helluva non-moat. They must just be really lucky.
You might as well claim Coca Cola has no moat because it's just sugar water. Brand at scale is a large moat. People use what they know unless you severely disrupt them. They're being taught to use GPT, they know GPT, and so long as OpenAI doesn't screw it all up, people will just keep using it. To say nothing of the fact that GPT still has one of the elite frontier models, so you also still have to compete with them on quality.