Comment by adrianmonk
6 hours ago
I don't like it either, but they are in the fashion industry.
Why did the label on my Fig Newtons get redesigned? It's not because it lacked in usability. It's because the company knows that customers respond to visual updates. If something looks the same year after year, lots of people will see it as old and tired. A redesign makes it feel modern and fresh. At least to enough people that it matters.
I had the same experience on a recent trip to The UPS Store. The color scheme was all different from the previous time I shipped a package. I commented to the clerk that they'd redecorated. He said they do it pretty often.
Software has a visual aspect to it, and the same forces are in effect. Part of a UI designer's job is to be on that treadmill. That's probably not what the job should be, but the people who pay their salary want it to be.
At least on the brick and mortar side of things it’s not so bad since the refresh also allows a maintenance cycle while the store is temporarily closed. And I can think of many examples (KMart especially) where the lack of store refreshes/deferred maintenance torpedoed the entire chain (Walmart and Target were not afraid to teardown or abandon outmoded locations).
Well stated, but I will say, it is not impossible to do both.
Tantacrul is my favourite (and, actually, only) example of this. His work with MuseScore, with Audacity, his videos about them, and his takedowns of Sybellius etc. all opened my eyes to the world of designers who do things with hard-nosed analytical thinking, user studies, good principles, and make something useful. Even his little digressions about Paint3D and Ubuntu's Mobile OS are illustrative.
You are right but man the new Fig Newton packaging looks just like the store brand fruit cookies what were they thinking?