Comment by PaulHoule

Back in the 2000s I would team up with people to put social applications in front of people and the one way you go could go big back then was carefully tune up every aspect of the funnel and get the viral branching ratio > 1 preferably >> 1 so you greased the skis and looked for every possible reason why people might not complete the process. It was life or death.

Around the time Facebook figured out what it's business model was platforms suppressed virality and people got used to the idea that you have to pay for traffic. You'd think that people would think "I'm paying $40 to acquire a customer, losing that customer to bad UI comes right out of my shareholder's pocketbook..." and somebody probably does, but a lot of people don't. Like zero interest rates and some people are just made of money and some people in business are lazy and, if their business is profitable, won't pursue cost reductions unless competition makes it life or death. Or something.

So I am appalled at so much bad software marketing that makes me think "is there anyone left who's had to tune up a marketing funnel?"

Like you see 200+ bug reports on Adobe's tracker about how Acrobat displays a total of 8 distracting UI elements to promote AI summaries the instant you open a document. And you can't clear them. And that's enough to make people see red.

But if you actually click on one of these stupid links you see a series of ads for things that are not AI features and that they don't make a serious effort to explain or sell. Then finally there's an ad for Acrobat Pro which maybe has the AI Summary but do I want to find out? I heard somebody somewhere did manage to try the AI Summary and of course it didn't work.

Like I could be annoyed by rapacious behavior but at least understand that people are motivated to make money for their shareholders. But to annoy everybody when they have Adobe CC subscriptions to lose and no clear path to convert? Where's the profit in that?

And that's totally ordinary. Like Meta solved so many tough problems to create the Meta Quest 3 and supposedly they are leaders in social software but they get the easy things wrong: they keep changing the interface that I'd use to "friend" people in games and make the process so terrible (at least the spammers who try to follow me on Instagram stole pictures of blonde women but nobody has a profile pic or the slightest bit of information to help decide "why would you follow me?") Supposedly Zuck wants to succeed at VR so bad... or is it just "we're #1 why try harder?"