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Comment by monochromatic

13 years ago

What a strange article. Almost feels like an April Fools Day joke.

Indeed. I expected a revealing that Tide was used as an ingredient to make drugs, like how baking soda is used to make crack. I didn't expect "brand loyalty" to be the TLDR.

  • Yeah, this has all the signs of a viral marketing campaign to me.

    But some folks with long-established accounts on here confirmed that they've seen evidence of the Tide underground economy in and around DC.

    I think the world would be a more interesting place if it turned out that Procter and Gamble had subcontracted some PR firm who trolled the shopkeepers, police and crackheads alike.

    • I don't think anyone would sign off on a viral marketing campaign whose message was "buying our product might make it look like you're about to buy drugs".