Attract an audience of people who make purchasing decisions, then attract sponsors who want to be put in front of those people. Quality of readers is more important than quantity.
You're saying that like it's straightforward hard work. But that strategy has been on the decline for years, with no sign of reversing. High-value technical audiences aren't Googling for educational articles, videos, and courses. They're just asking LLMs, and getting answers. Sometimes the LLMs are searching the web, but LLMs approximately never click on the ads.
Something can be both simple to execute and extremely difficult to execute well. Simple and easy are not synonymous.
> High-value technical audiences aren't Googling for educational articles, videos, and courses. They're just asking LLMs, and getting answers.
You're right, but the high-value audiences are also looking at the sources the LLMs cite, guiding the LLMs to use specific source and exclude others (even if it's just "eschew blogspam and listicles" in the prompt). So being one of those sources is still valuable. Perhaps less so, but it's not without value.
How does one pull a six figure salary from anywhere in 2026!? Might as well make a go of it
Attract an audience of people who make purchasing decisions, then attract sponsors who want to be put in front of those people. Quality of readers is more important than quantity.
You're saying that like it's straightforward hard work. But that strategy has been on the decline for years, with no sign of reversing. High-value technical audiences aren't Googling for educational articles, videos, and courses. They're just asking LLMs, and getting answers. Sometimes the LLMs are searching the web, but LLMs approximately never click on the ads.
I didn't say it was easy. I'm doing this myself at the moment, so I have a sample size of one showing it's possible.
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Something can be both simple to execute and extremely difficult to execute well. Simple and easy are not synonymous.
> High-value technical audiences aren't Googling for educational articles, videos, and courses. They're just asking LLMs, and getting answers.
You're right, but the high-value audiences are also looking at the sources the LLMs cite, guiding the LLMs to use specific source and exclude others (even if it's just "eschew blogspam and listicles" in the prompt). So being one of those sources is still valuable. Perhaps less so, but it's not without value.
> LLMs approximately never click on the ads
In future LLMs will make buying decisions and this strategy can become viable again.
Run a relatively small political Substack and just bide your time till you get picked to run CBS News.
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