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Comment by garrickvanburen

14 hours ago

10yrs isn't far enough. 2016 wasn't that different from today relative to media.

We’ve seen a lot of changes since 2016 including the rise of short form video, podcasts, audiobooks, music streaming, substack, even vinyl is up 3x (!)

Practically nobody consumed short form TikTok-like media in 2016. Now it's a highly dominant type of media.

  • Untrue. Insta stories were pervasive.

    • Instagram Stories were radically different in 2016 than the reels of today. They were far more personalized (less algorithmic public content), slideshow-like updates. Ten second max video clips, with most being just images. Ephemeral as well, where they'd get removed in 24 hours.

      It's not the same at all.

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  • All the kids were on Vine back then, weren't they?

    • Many kids were, sometimes. Also, Vine was still pretty different from modern short form content, being capped at only a few seconds of length. Now most people consume tons of short form content, with many being 30s or more. It's pretty radically different in terms of what most people consume.