Comment by swatcoder

In it's role as a local AI engine (for inference, training, or fine-tuning) you don't need to compete on all those factors to be a viable competitor if this were sold out.

Those are hard-to-beat features for typical Apple users, for sure, but this is aiming for a different niche and the potential buyers in that niche may not be as concerned with form factor or power draw (for instance), and some may even see the OS as a negative factor. Those are just factors that happen to come along for the ride since it happens to be an Apple product.