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Comment by CharlieDigital

20 hours ago

It isn't just US manufacturers.

I'd say Koreans are probably the closest to the Chinese, but Japanese manufacturers have fallen behind. Toyota spent too much time with hydrogen. Nissan? Honda? Mazda? None of them have a solid lineup of electric vehicles.

I appreciate Toyota's hybrids, but that is not the future and every model year that they try to delay, they are missing out on developing the technology, experience, internal expertise, and platform refinement.

Toyota is the leader by profit, has been selling cars with batteries and electric motors for 3 decades and simply doesn't want to pile into a crowded space where you effectively have to be dumping your product at cost to have a chance of success.

While most others are wasting money on failed forays into the EV market, Toyota has quietly made their entire fleet (modulo trucks) hybrid.

At this point anyone can design a chassis to accommodate a skateboard battery and some drive motors. The only thing Toyota would need to wholeheartedly jump into EV is the supply chain and production capability for big battery packs. Admittedly this is a biggie, but don't discount the possibility that batteries are not at the end of their evolution and early entrants might get burned by some new chemistry or form factor.

  • > early entrants might get burned by some new chemistry or form factor.

    the iphone is an outlier imho, and i dont think EV will replicate this.

    The manufacturing capacity of batteries in china will continue to be a dominant force, and prevent competition in other countries from really setting up properly.

    Not to mention the chinese EV giants have the R&D budget to be the ones to discover new chemistry.

    • I think this might be more like a TSMC situation where the rest of the world is always behind.

      China will have a critical mass of research, scientists, manufacturing, engineers, and the right government buy in to stay ahead because there's so much demand.

  • Yeah that's nonsense. Toyota is behind on a number of technologies. They are still making cars, but its the old style of cars in every aspect. They haven't done the integration of technology and the car the way Tesla or China has.

    They are surviving because of massive scale but they are losing ground.

    > The only thing Toyota would need to wholeheartedly jump into EV is the supply chain and production capability for big battery packs.

    So the only thing they need is the hardest part of the supply chain. At Toyota scale building that supply-chain is fucking gigantic. It takes a decade to build that.

    All the battery companies already have large multi-year of-take agreements. And they are not building massive new capacity without new demand.

    > but don't discount the possibility that batteries are not at the end of their evolution and early entrants might get burned by some new chemistry or form factor.

    We haven't seen new form factors in many decades.

    As for chemistry, everybody is working on that. Toyota has burned billions and achieved nothing.

    Yes new chemistry are constantly coming in, but the reality is, each new chemistry innovation needs a decade or so to scale. And it mostly builds on existing supply chains and suppliers.

    Take a look at things like silicon additives, they have been talked about for a long time, and it has been increasing. And it will continue to increase, but its not a magical pill that makes all existing battery factories obsolete.

    Battery companies sell their new state of the art batteries to their long term partners first. And those partners are the first to learn of new innovations.

  • Nokia was the leader by profit until they weren't. They even experimented with hydrogen powered phones!

Toyota didn't just spend (past tense) too much time with hydrogen, they're still going with it trying to take a "multi-path strategy" that includes hydrogen engine development.

I'm not sure where they think the market for this exists in sustainable numbers.

  • I have an insider friend that says they just don’t believe in battery electric and so have never built the supply chain for it. It leaves them searching for the next thing despite what is occurring in the market, they think they’ll prevail as they’re not focused on a (perceived) faulty approach. I’m not privy to all the details they have to reach that investment thesis but it explains a lot we see from the outside.

  • It's really insane. I live in Japan where you'd think Toyota may have some pull to make their dream come true. My city actually has one (1) hydrogen station, it's only open a day or two a week - it's basically only open by appointment, you have to call ahead if you want to be sure to be able to fill up.

  • Oh no, how dare a company try and invest R&D into a diversified portfolio of propulsion technologies. I'm sure HN has all the right ideas, just like they had the right idea when Starship was almost sure to beat SLS to orbit and full IOC a decade before Artemis II. I'm sure Morizo is crying after winning his latest gentleman drivers' race and wiping all his tears away with his paper yen.

    It is genuinely insane how divorced SV is from actual people and reality.

    • I'm old enough to remember when people said 'Falcon Heavy is fake', 'SLS' is real. After that they shifted to 'Starship is fake' SLS is real.

      And that SLS launched first isn't surprising it started to get 2 billion $ a year funding long before SpaceX had any money to invest in such projects.

      And what matters for a rocket isn't 'first to orbit' that's only how idiots compare rockets. What matters is first 10 or even 100 flights.

      And as for R&D, fine do R&D, but you still have to produce what actually sells. The simple fact is, hydrogen cars, either fuel cell or ICE are rounding errors. They have been rounding errors for decades and have made essentially no progress despite 50+ years of continuous government funding and R&D.

      They are not just doing R&D, they have literally spend marketing money demonizing EVs. They have encouraged and leaned in to all government lead efforts to delay the EV industry. They have lobbied for regressive legislation. To act as if 'all they do is some nice R&D' is pathetic.

      Toyota has not done like Tesla and invested in infrastructure, like hydrogen fuel stations. Because they know this is delusional and will never happen. Their hope has always been that government is going to build all the infrastructure for them, and pay for their R&D. They have been grifting government R&D money for literal decades. Even while with just a fraction of that money the EV industry was established. They have been lobbying Japans government for decades and have used that to prevent more beneficial R&D and infrastructure investment.

      And Toyota is barley even selling these 'diversified portfolios'. Go and actually try to buy a hydrogen ICE or hydrogen fuel cell cars. In literally 99.9% of the world you can't buy them.

      Hydrogen is a pipe-dream propped up by government budgets and anybody that believed in its wide deployment in 2000 was a moron, anybody that still believes in it in 2027 is straight up delusional. So if anybody is divorced from reality its you.

It's a shame Nissan didn't lean harder into EVs since the Leaf is a great little car, and they were releasing them since 2012.

  •     > It's a shame __________ didn't lean harder into EVs 
    

    That's the story with just about every "legacy" manufacturer because they don't understand the existential nature of the shift; it doesn't feel real while their ICE are still their money maker.

    • I agree, but I was more pointing out Nissan because they were relatively early with the Leaf which, I thought, was pretty successful.

  • Nissan has the Ariya (crossover SUV) and Micra (small city car), both of which have been very well received and are popular in Europe.

    Nissan seems to be scaling back their EV push in the US, though — but not in Europe, as far as I know.

    Nissan is also making EVs for the Chinese market, which are not being exported anywhere else.

That does beg the question though, if none of the major non-Chinese manufacturers are focused on EVs did they all entirely miss the boat or do they know something the Chinese don't?

Its absolutely possible that they did all miss the boat, but even the stats just in this thread point to a drop in EV sales and economic challenges with regards to price and demand. The Chinese keep prices low with very low labor costs and subsidies from a totalitarian government, our goal isn't and shouldn't be to compete with that on price.

  • > Chinese keep prices low with .. subsidies from a totalitarian government

    Lower labour costs per hour can be balanced against lower cost of living for workers.

    Industrial Policy Spending for China’s EV Sector (subsidies) have dropped from $13,800 USD per vehicle in 2018 to $4,700 USD in 2023 and are less today in 2026.

    How do these subsidies compare to US subsidies to the fossil fuel oil and gas industry?

  • China, for all its flaws, is the undisputed master of innovative automated manufacturing. They can iterate over design revisions quickly. They will build you whatever you want, and, unlike twenty years ago, it will be insanely precise, and everything that can be automated will be. US and EU automakers have to keep their unionized employees happy, which means less automation and less precision and higher prices. Robots and AI don't unionize.