Comment by augment_me

Yeah and housing should be affordable, and there should be no wars in the world, people should not be greedy, etc. Let's look at the facts and incentives in front of us now instead of fairytail "shoulds".

1) Google has more money than anyone who can file for litigation

2) You don't want your brand reputation damaged

So you can choose to either complain, spend a load of money in pointless juridical processes you will lose, or just pay up for the ads now, which will in the end pay for part of it at least since people are interested in the product.

So the fully rational choice right now you can do is: if brand damage costs > ad costs, buy ads. If not, then it's fine and let people get scammed because its out of your hands.