Oohs And Aahs: Vowel Sounds Affect Our Perceptions Of Products 19 years ago (sciencedaily.com) 4 comments whacked_new Reply Add to library whacked_new 19 years ago Related to this topic is the famous kiki / bouba study, where certain word pronunciations are found to naturally sound "sharper" or "rounder."see http://en.wikipedia.org/wiki/Bouba/kiki_effect dood 19 years ago You can watch Ramachandran explain this and much more of his research into synaesthesia and the brain in this excellent talk: [http://video.google.com/videoplay?docid=-4684607596399338611] qvtqht 19 years ago I thought this was common knowledge? The sounds are similar to other sounds made by sharp, light, heavy, dull, etc. objects based on our universe's physics... robg 19 years ago Problem with correlation vs. causation -"The researchers also tested a vowel sound that is generally associated with negative meaning (e.g., the "yoo" sound in the word "putrid")"That company in Mountain View had a tough time overcoming their negative sounding name.Sorry, your brand is what you make it.
whacked_new 19 years ago Related to this topic is the famous kiki / bouba study, where certain word pronunciations are found to naturally sound "sharper" or "rounder."see http://en.wikipedia.org/wiki/Bouba/kiki_effect dood 19 years ago You can watch Ramachandran explain this and much more of his research into synaesthesia and the brain in this excellent talk: [http://video.google.com/videoplay?docid=-4684607596399338611]
dood 19 years ago You can watch Ramachandran explain this and much more of his research into synaesthesia and the brain in this excellent talk: [http://video.google.com/videoplay?docid=-4684607596399338611]
qvtqht 19 years ago I thought this was common knowledge? The sounds are similar to other sounds made by sharp, light, heavy, dull, etc. objects based on our universe's physics...
robg 19 years ago Problem with correlation vs. causation -"The researchers also tested a vowel sound that is generally associated with negative meaning (e.g., the "yoo" sound in the word "putrid")"That company in Mountain View had a tough time overcoming their negative sounding name.Sorry, your brand is what you make it.
Related to this topic is the famous kiki / bouba study, where certain word pronunciations are found to naturally sound "sharper" or "rounder."
see http://en.wikipedia.org/wiki/Bouba/kiki_effect
You can watch Ramachandran explain this and much more of his research into synaesthesia and the brain in this excellent talk: [http://video.google.com/videoplay?docid=-4684607596399338611]
I thought this was common knowledge? The sounds are similar to other sounds made by sharp, light, heavy, dull, etc. objects based on our universe's physics...
Problem with correlation vs. causation -
"The researchers also tested a vowel sound that is generally associated with negative meaning (e.g., the "yoo" sound in the word "putrid")"
That company in Mountain View had a tough time overcoming their negative sounding name.
Sorry, your brand is what you make it.