Comment by sriramk

How do you measure that difference or, rather, how do you challenge the founder, who is arguably the best person to measure that? I've seen several founders attribute success to some critical piece of launch PR (often a big publication article).

Here's an esoteric example (I have a few more of these) - Qik's founders believe many years later Scoble's coverage of them was the reason for their launch being successful. http://techcrunch.com/2012/11/03/qik-started-in-a-garage-dis...

Or the Warby Parker guys attributing their launch success to Vogue covering them (something I know they deeply believe to be true) http://mashable.com/2013/03/07/toasting-success-warby-parker...