Comment by ultimoo
13 years ago
I wonder whether Apple will decide to change their strategy of aggressively guarding upcoming products before they are launched, under Cook's leadership.
I was following a couple of 'rumor' blogs prior to the iPhone launches earlier this week and I believe they had managed to 'leak' and publish details on the iPhone 5C and 5S pretty spot on.
EDIT: rather than referring to the variable names in the OP, I'm referring to the more overarching strategy of guarding the features of their to-be-launched products.
I doubt it, that's more of a cultural thing instilled by Jobs, it's sort of entrenched as the "Apple way" of doing things. Big Cultural changes in an org typically come about when things are going badly.
The leaking is going to be hard to stop because Apple largely outsources its manufacturing and is now closely watched (compared to pre-ipod and iphone days). It's hard to enforce secrecy along the entire process when the process is run by third parties and spread around the world.
I wondered the same thing, especially after Phil Schiller's comment: "a few of you probably saw some shots on the Web...and that's cool!"